Why Now You're Technical Exists
Technical used to mean you could write code. That definition is dead.
The New Definition of Technical
For decades, "technical" meant you could write code. It was a binary—you either had the skill or you didn't. That created a wall between the people who had ideas and the people who could build them.
AI knocked that wall down. Today, being technical means you can identify a problem clearly, break it into buildable pieces, and communicate with AI to create a solution. That's it.
Now You're Technical exists to teach that skill—through a weekly newsletter, hands-on workshops, and 1:1 executive coaching. No hype. No guru energy. Just practical education for people who want to build things.
The Problem We Saw
Tool-Specific Courses
"Learn Bolt.new" or "Master ChatGPT" — obsolete the moment a better tool launches.
Coding Bootcamps
$15,000+ and 12 weeks to learn something AI can now do for you. Overkill for most people.
YouTube Tutorials
Endless hours watching, 5% completion rates, and no one to help when you're stuck.
Our Approach
Teach the Skill
Problem decomposition, AI communication, product ownership. Skills that transfer to any platform.
Build Something Real
Not exercises. Not demos. Your actual tool, solving your actual problem, deployed on the actual internet.
Prove It Transfers
We use multiple AI platforms during the workshop to show you the frameworks work everywhere.
About Rusty
Rusty Walters
Rusty leads Data, Innovation & Intelligence at a Fortune 500 company, where he helps non-technical people actually use AI every day.
He's spent years obsessively building things with AI—dozens of tools from business calculators to tracking systems to productivity apps—and teaching others to do the same.
He created Now You're Technical because he kept watching smart people assume they needed developers or coding bootcamps to build the tools they needed. They don't.
The newsletter gives you the ideas. The workshop gets your hands dirty. The coaching is for people who want to move fast. Pick whichever fits.
Who This Is (and Isn't) For
Perfect For
- Non-technical people with ideas
- Small business owners who need custom tools
- Professionals who want to add a new capability
- Anyone tired of software that doesn't quite fit
- People who learn by doing, not watching
Not For
- Experienced developers (you already have this skill)
- People looking to build the next startup
- Anyone wanting theoretical AI knowledge
- Those expecting passive video content
Ready to Get Started?
Read the newsletter for weekly thinking. Join the workshop to put it into practice. Or go deeper with 1:1 coaching.